Search Engine Optimization (SEO)

Search Engines are the primary source of traffic for any website across any vertical. Search Engine space is widely occupied by Google, Yahoo and MSN with Google topping the chart with over 60% reach across the world internet population.

First Web Foundation’s comprehensive Search Engine Optimization strategy would include:

1. Consultation – We work with your team to determine your business goals and objectives.
   
   
2. Site Analysis – We analyze your website to identify any design, content and/or other search engine obstacles.  We then develop a strategy to remove these obstacles to improve your site’s visibility.
   
   
3. Competitor Research – We would analyze what your competitors are doing. Which keywords they are using? What Internet Marketing strategy they are using? Learning from the competitor helps in formulating a more stringent marketing strategy.
   
   
4. Keyword research – We conduct extensive keyword research to determine those search terms that will attract the most relevant visitors to your website. 
   
   
5. On Page Optimization - We optimize your website for the critical key phrases identified during analysis and keyword research.  Our comprehensive optimization process includes page titles, Meta tags, content, alt text, internal links and site maps.
   
   
6. Sitemap Submissions – Creation of XML sitemap for Google, ROR for Yahoo and submitting them to Google, Yahoo, MSN and other major search engines.
   
   
7. Directory Submissions - We facilitate the submission of your site to appropriate free and paid directories selected from our extensive list of researched directories.
   
   
8. Link Popularity - We analyze the existing links to your website and develop a theme based link exchange program to help expose your website to highly targeted traffic. We also create blogs and articles to provide one-way quality links to your website.
   
   
9. Paid Links – Paid links are preferred over two way link exchanges. A small budget would be allocated to paid links to improve the quality of links.
   
   
10. Social Media Marketing: Social media and community websites like dig, del.ici.ous, wikipedia etc attract huge traffic that will help provide you more targeted traffic.